Worldwide bookie 1xBet states it has an ‘unique partnership contract’ with the Billie Jean King Mug by Gainbridge, which it refers to as ‘the premier, year-long, international group competition in women’s tennis’.
The competition is disputed between teams composed of gamers from individual countries, at multiple places throughout the globe, and is referred to as the women’s ‘Globe Cup’ of tennis.
According to the agreement, the 1xBet logo will be shown around the tennis courts used for the competition, and on various other media possessions throughout the playoffs, qualifiers, and finals.
The on-line betting professional for sports says that as main betting companion, 1xBet ‘will receive the rights to use the Billie Jean King Cup by Gainbridge intellectual property’.
Kerstin Lutz, chief executive of Billie Jean King Cup Ltd, was pointed out as stating in a joint press release: ‘We enjoy to reveal and invite a new sponsor partner for the Billie Jean King Cup, our Authorities Global Betting Partner, 1xBet.’
She added: ‘With their know-how and experience working with sports legal rights holders, we are delighted to see how we can bring the partnership to life from the qualifiers in April onwards.’
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Mark Wilson, a 1xBet representative, was priced estimate as commenting in the exact same update: ‘Signing a sponsorship agreement with Billie Jean King Cup is an additional turning point in the background of 1xBet.
‘The arrangement with one of the most respected females’s nationwide group tennis tournament is a purposefully important action that opens up new chances for advertising the brand name among fans of the most preferred tennis occasion.’
He included: ‘By buying women sporting activities competitions, we contribute to the support of ladies in expert sports.’
Based on the announcement, the Billie Jean King Mug is described as the biggest yearly international team competitors in ladies’s sport, with a record 146 countries entering in 2025.
The 2025 finals were kept in Malaga, Spain, with the champions Italy taking home US$ 2.4 million in cash prize.